RIHANNA everywhere... 

(Pt.II)

Rihanna <3 Balmain

Rihanna for Balmain.

No unfortunately she is not designing for the Brand
(that would be even better)

She is the Face of the new campaign!!!

Even though it has become a common thing that models are more and more replaced by famous celebrities, Rihanna is indeed the perfect  Choice to represent this kind of eighties / early nineties inspired Look.
See what Olivier Rousteing says about Rihanna
at the end of the Post.

Creative Director Olivier Rousteing & Rihanna

Olivier & RiRi (the way he looks at her)

Office Fun

 

Ta-Ta HERE it is:

BALMAIN Spring Summer 2014

Fotoshoot: in New York
Fotos: by Inez van Lamsweerde & Vinoodh Matadin
Styling: by Mel Ottenberg
(she is also Rihannas personal Stylist)

Balmain Spring 2014 Rihanna Campaign

Balmain Spring 2014 Runway

The black/white tiles Background looks very dominant and still the Focus is on the clothes and  of course on Rihanna.

But Balmain is not the first Label to use this concept in a shooting:
Deja Vu....
at the Balenciaga Fall Winter 2011 campaign!

Balenciaga Fall Winter 2011

The black/white Tiles Concept was not only used for the shooting but also on the runway:

Balenciaga Fall Winter 2011 Runway

Balenciaga Fall Winter 2011 Runway

Balenciaga Fall Winter 2011 tiled Runway

This goes back to french artist Jean-Pierre Raynaud.
He is famous for rooms all build with white tiles.
The whole impression of these rooms is overwhelming and the accuracy of the tiles arrangement causes a weird feeling of Perfection and at the same time Coldness and Uncomfortableness.
People associate tiled rooms in general with uncomfortable places such as hospitals or labors or slaughteries.

It feels like you could get lost in this space but as soon as you put an object in the room, it instantly gets a certain presence.
(perfect for a shooting)

Jean-Pierre Raynaud, La Maison

Jean-Pierre Raynaud, La Maison

And now back again to Balmains Campaign:

Balmain Spring 2014 Rihanna Campaign

Balmain Spring 2014 Runway

Balmain Spring 2014 Rihanna Campaign

Balmain Spring 2014 Runway

Balmain Spring 2014 Rihanna Campaign

Balmain Spring 2014 Runway

Balmain Spring 2014 Rihanna Campaign

Balmain Spring 2014 Runway

Rihanna Leather Jumpsuit Balmain Spring 2014

Rihanna has transformed to a real "Fashion Killa" over the years.
But to be honest if we all get designer stuff for free we all would look great!

However for Olivier Rousteing Rihanna is an Icon...
"In front of the camera, she makes you feel like she is the only girl in the world." he said.
"When the woman that inspires you wears your creations, your vision feels complete."


#only girl in the world! <3